Tony Naylor has a good article up on The Guardian about the poor state of restaurant websites. Many of his complaints and his feedback apply equally to the websites of inns, B&Bs and hotels.
Rare is the restaurant that doesn’t have a website these days. Even rarer is finding a good one.
More damaging, to my mind, are websites which whether by omission or clunky design lack basic information.
Other problems he discusses include:
- lack of clean, logical overall design
- use of gimmicks like background music
- lack of interesting, fresh content (particularly blogs)
I’ve given my thoughts on some of these problems in this series of posts.
If you read the article, be sure to read through the comments to get an idea of how certain things on websites can really irritate your site’s visitors.